Monthly Archives: May 2017

Hospitality Management Studies

Hospitality management is the study of the hospitality industry. A degree in the subject may be awarded either by a university college dedicated to the studies of hospitality management or a business school with a relevant department. Degrees in hospitality managementmay also be referred to as hotel management, hotel and tourism management, or hotel administration. Degrees conferred in this academic field include BA, Bachelor of Business Administration, BS, BASc, MS, MBA, and PhD. Hospitality management covers hotels, restaurants, cruise ships, amusement parks, destination marketing organizations, convention centers, and country clubs.

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your budgets and know what campaigns you want to run, it should be smooth sailing… right?

If you’re a hotel that doesn’t work with a digital agency, but still wants top-notch work, we wanted to give you a collection of tools to help you on your way.

  • Ad Design

The Squint Test

A digital version of the classic test for ads – can you see the most important elements of your campaign’s ad sets at a glance? For that matter, are the important elements of your website standing out? The squint test will show you if your ‘Book Now’ button stands out, from your Facebook ads to your hotel website’s homepage.

Coolors

Need a little inspiration for your hotel marketing? Coolors is an app that you can use on your desktop at work or on your iPhone, and it lets you instantly generate color palettes for any ad campaign. You can ‘lock’ your brand colors in so that the palettes generated will automatically complement your hotel’s branding. It’s intuitive, easy, and free to use.

Canva

Canva makes it incredibly easy to create engaging visuals. The simple drag-and-drop system allows you to quickly cook up visuals that compliment your content. There are also plenty of free layouts, images, icons and templates for you to choose from.

Text Overlay Tool

This tool is for Facebook. As experienced hotel marketers will know, Facebook rejects ad images that are more than 20% text. Unfortunately, it sometimes interprets straight lines, like those found in buildings, as text. This tool lets you know when you need to make a change before your ad gets rejected!

  • Campaign Tracking and Reporting

Amazing UTM Builder

Every hotel marketer knows the headache of typing in “utm_medium=social-media&utm_campaign=…” over and over again. While creating links that let you track your campaign’s success on different platforms is essential, it’s also a time-killer. This UTM builder lets you quickly create UTMs to track your content everywhere, auto-fills fields, and you can save presets for common campaigns. Best of all, it’s free.

The Bounce App

Easy to use, easy to understand, and gives you extra information about your hotel’s competitive set every time you visit their website or even make a search for keywords important to your hotel. You can analyze either your own hotel website’s content or a competitor’s to see how they’re likely ranking on search engines. With the paid version, you can also check keywords to see which are most competitive or difficult to rank for, get instant page optimization suggestions, and more analytics.

SEO Content Editor

The SEO Content Editor is designed to help you write the right content for your hotel marketing and website. It gives you a research tool and suggestions to find the right keywords for your content. It also gives you an SEO score for any page’s content, including whether you’ve got your meta titles right, your keywords are being used the right number of times, and the little technical things that prevent you from focusing on just writing good content.

  • Social Media

LikeAlyzer

How’s your hotel’s Facebook page doing? What time should you be posting to reach your audience? How do you compare to similar pages? If you’re not sure about the answers to those questions, LikeAlyzer gives you an instant, free, in-depth look at what you’re doing right and wrong. It also provides 5 instant recommendations to improve your page performance.

Buffer

Buffer is, hands down, the easiest and most effective to schedule and manage social posts we’ve found. You can connect it to every channel you’re on – Facebook, Twitter, Instagram, Pinterest and more – and schedule the same post to multiple channels in a single click. You can also schedule posts to go out at times that Buffer knows are the most effective, see your best-performing posts and more. The fee plan offers all these features, plus a few more.

RiteTag

Want to get in on a hashtag but not sure if it’ll work? Run it through RateTag to see what kind of reception you’re likely to get! IT tells you which hashtags are over- or under-used, and which are likely to get exposure now or later.

SocialMention

SocialMention lets you search for your brand or for related terms you want to know about. It tells you who’s talking about you, and how they’re talking about you, on all social channels. Consider it an all-in-one alternative to constantly monitoring all your social channels, all the time!

Conclusion

These tools are designed to help the savvy hotel marketer cut unnecessary work, and get deeper insights into their own marketing, along with competitor’s marketing and websites.

The Luxury Hotel

Nestled amongst a rugged landscape on the outskirts of Ranthambore National Park, Aman-i-Khas is a luxury wilderness camp with 10 elegant tents, as well as a tented dining room and spa. Inspired by the tents of Mughal emperors that traveled the ancient lands, this exclusive retreat offers a serene setting ideal for viewing the area’s abundant wildlife including tigers, leopards, chital deer, crocodiles, hyenas, and sloth bears. Raised on concrete plinths, the air-conditioned luxury tents are reminiscent of Mughal pavillions with cotton drapes creating separate sleeping, dressing, and bathing areas. Positioned to ensure privacy, the tents overlook the natural landscape, teaming with wildlife. Featuring high draped ceilings, tents have classic furnishings as well as wifi, air conditioning, ceiling fans, and heating systems. There are living rooms with twin writing desks, oversized daybeds for lounging, chest coolers for drinks, and dining areas. Plus, sleeping quarters with king or twin beds, dressing areas, and twin vanities. Within each luxury tent there is a bathing area separated by cotton drapes from the living and sleeping areas. Offering all the modern comforts, there is a shower, bathtub, and separate toilet. In addition to the luxury indoor living spaces, the tents have outdoor sundecks providing panoramic views of the surrounding wilderness. The Aman-i-Khas has a tented, lamp-lit dining room with a large communal table and smaller tables. Reminiscent of the Mughal emperors’ tent cities, the dining area provides guests with a seasonal menu featuring chef-prepared dishes crafted with ingredients from the property’s organic garden and local sources. There’s also a tented spa with two treatment rooms and a bubbling fountain, as well as Reiki massages, Ayurvedic treatments, outdoor yoga, and a pool lined with lounge chairs. For guests looking for a one-of-a-kind experience, Aman-i-Khas offers Tiger Safaris with expert guides taking visitors into the untouched jungle to see tigers in the wild. On the safaris, guests learn about the tracking and movements of the tigers, leopards, hyenas, chital deer, and crocodiles. A wilderness camp of 10 tents set on the edge of Rajasthan’s Ranthambore National Park, Aman-i-Khas combines aman, the Sanskrit word for peace, with khas, meaning special in Hindi and Urdu.Surrounded by the starkly beautiful Aravalli Hills, the camp provides access to the wildlife of Ranthambore National Park which measures a total of 1,334 square kilometres. Guests of Aman-i-Khas can also explore the region’s ancient forts and colourful rural villages nearby.Open from October through April each year, the best season for wildlife spotting, Aman-i-Khas is a wilderness camp located in a rugged brushwood forest on the fringes of Ranthambore National Park. Aman-i-Khas offers accommodation in 10 luxury air-conditioned tents each with soaring canopies draped in the Moghul style. There are also three separate tents for dining, spa treatments and relaxing. Twice-daily, guided wildlife viewing excursions take guests into the park to spot indigenous game including tigers, leopards, hyenas, sloth bears, crocodiles and chital deer.

Hotel Facilities and Services

At Imperial Hotel we guarantee check-in from 3.00 p.m., but if the room is ready upon your arrival, you are welcome to check-in before. If, on the other hand, the room is not ready when you arrive, you can store your luggage with us at no charge until the room is available.

Check-out from the room is at 12.00 p.m. at the latest, but if you need a late check-out, then contact our reception upon arrival, or during your stay, and we will do our best to accommodate your request. Similar to check-in, you have the option to store your luggage when checking out.

If you’re busy and can pay with a credit card, or your accommodation is already pre-paid, you can make use of our popular Express Check-out and avoid the waiting time. Our Express Check-out stands can be found in the lobby right next to the main entrance. The receipt for your stay will then be sent via e-mail on the same day.

  • 24-hour reception
  • Check in possible after 15.00
  • Latest check out by 12.00
  • Breakfast buffet from 06.30-10.30
  • Lunch from 11.00 to 15.00
  • Dinner from 17.30 to 22.30
  • Bar
  • Room service
  • Allergy friendly rooms
  • Rooms with connecting doors
  • Air conditioning in all rooms
  • Coffee and tea facilities in all rooms
  • Free WiFi in all rooms
  • Fitness Center
  • Lounge with open fire
  • Business lounge with free WiFi
  • Six conference rooms
  • Free WiFi in meeting rooms, lobby and restaurants
  • Wake-up call
  • Sightseeing
  • Car hire
  • Bicycle hire
  • Laundry and dry cleaning
  • Option to borrow a fridge for the room
  • Own parking space
  • Fitness room
  • Indoor heated pool
  • Jacuzzi
  • Sauna
  • Steam bath
  • Spa treatments and massages
  • Complimentary Wi-Fi available throughout the hotel
  • Concierge
  • Business Centre
  • Sunrise Breakfast
  • Laundry and Dry cleaning
  • Valet service
  • Iron and ironing board in the room
  • Tea and coffee making facilities in the room
  • Porter
  • Parking
  • Car wash service
  • Safe deposit box at concierge
  • Storage room
  • Room service
  • Souvenir shop
  • Wake up service
  • Non allergic pillows
  • Non smoking rooms
  • Currency exchange
  • Facilities for disabled
  • Ramp access
  • Florist
  • Complimentary Wi-Fi throughout the hotel and meeting rooms
  • Business centre with support staff
  • Dedicated Events Planner
  • Computer hire facilities
  • Complimentary onsite mobile phone for organisers
  • Copy/print service available
  • Fax machine rental
  • Internet connectivity on request

Hotel and Restaurant Industry

A restaurant, is a business which prepares and serves food and drinks to customers in exchange for money. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services, and some offer only take-out and delivery. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models ranging from inexpensive fast food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments. In Western countries, most mid- to high-range restaurants serve alcoholic beverages such as beer, wine and light beer. Some restaurants serve all the major meals, such as breakfast, lunch, and dinner (e.g., major fast food chains, diners, hotel restaurants, and airport restaurants). Other restaurants may only serve a single meal (e.g., a pancake house may only serve breakfast) or they may serve two meals (e.g., lunch and dinner) or even a kids’ meal.

In many countries, restaurants are subject to inspections by health inspectors to maintain standards for public health, such as maintaining proper hygiene and cleanliness. As part of these inspections, cooking and handling practices of ground beef are taken into account to protect against the spread of E coli poisoning. The most common kind of violations of inspection reports are those concerning the storage of cold food at appropriate temperatures, proper sanitation of equipment, regular hand washing and proper disposal of harmful chemicals. Simple steps can be taken to improve sanitation in restaurants. As sickness is easily spread through touch, restaurants are encouraged to regularly wipe down tables, door knobs and menus. Depending on local customs and the establishment, restaurants may or may not serve alcoholic beverages. Restaurants are often prohibited from selling alcoholic beverages without a meal by alcohol sale laws; such sale is considered to be activity for bars, which are meant to have more severe restrictions. Some restaurants are licensed to serve alcohol (“fully licensed”), and/or permit customers to “bring your own” alcohol (BYO / BYOB). In some places restaurant licenses may restrict service to beer, or wine and beer.

New food & hospitality entrepreneurs should be constantly researching and looking at current customer habits and trends that will bring them the best return on investment. Owners need to perform a tricky balancing act, managing human interaction, personalization and technology, to keep customers coming back for more.

  1. Connecting with People Where They Are: Personalizing Customer Experiences through Mobile Technology

Smartphones, tablets and wearables are only gaining in popularity, making mobile the top new technology focus for food & hospitality. Businesses can now reap the benefits of customers using their Bluetooth enabled mobile devices on property by providing two-way communication with localized beacons. Restaurants, airports and museums have successfully rolled out beacons, with hospitality slowly dipping their toes into the water to test if they can be used to add additional profits. For example, Marriott has placed beacons at 14 locations near spas, restaurants and bars, where they can send promotional messages to nearby guestsabout things like spa packages, drink specials or restaurant offerings. Starwood Hotels are now using beacons in select hotel lobbies to provide seamless mobile check-in, send guest names to front of house staff and any prior booking details from their mobile bookings. It’s only a matter of time before other features will be integrated, such as wayfinding, local tourist attractions, partnerships with local vendors, room service and personal shopping experiences.

2. With New Technology Comes Risk: The Importance of Security

With the steady increase in online services that require both personal and financial data to be sent through the web, investment in data security is quickly becoming a top priority. This will always be a hotly contested subject in food & hospitality tech circles, as hackers and cyber attacks become a greater threat. “People’s attitudes toward security are totally changed, and this area is highly funded,” says Hotel Technology Next Generation CEO Mike Blake. As new technologies like mobile room access to replace key cards emerge, guest privacy is a growing challenge that the industry must face head on. With more mobile and social channels broadcasting sensitive information, more and more money will be spent on intrusion detection and prevention.

3. Big Data, Big Profits: The Monetization of Big Data

With all of this new technology and the Internet of Things embedded into our culture, hoteliers and restaurateurs now have massive amounts of data from mobile bookings, PMS Systems, guest review sites and Google. What do you do with it all, and how does it convert into cash? Using this collection of hotel guest data to create a guest-centric culture can be even more effective than old school points systems at keeping loyal or repeat guests. Companies such as Cheerfy help the hospitality industry consolidate all of this information and make it more useable and actionable, ultimately delivering more remarkable guest experiences. Revenue and operations can useCornell verified study data that shows the correlation between guest satisfaction and increases in financial performance of a property.