Category Archives: Hotel and Resort

My Husband Did Not Want to Be Left Behind

I had been telling my husband for many years that I wanted to pick up a new hobby, and I was most interested in learning how to ski. He told me that it was kind of silly considering that it doesn’t snow in our own state. However, I persisted, and he finally relented! I had been looking for the best luxury vacation rentals in Vail Colorado Because I have been planning on going on a girls-only trip without my husband. When he saw the amazing pictures that I was pulling up online, he became very interested. I seized the moment and boasted about how wonderful it is there, and pointed out all of the things that we could do together. That was when he decided that he wanted the two of us to go on a trip together there.

My husband learned early on that I am no wallflower. He was brought up in a home where his mother and his sister did absolutely everything that his father commanded them to do.

Best Hotel Restaurant

There were a few rules we established in order to narrow down our nominees: The hotel had to have at least 15 rooms (so quaint, family-run bed-and-breakfasts and famed restaurants that happen to have a few rooms for the convenience of guests were eliminated). In addition, notable restaurants located just a few steps from hotels, even if they are under the same ownership, were also excluded; they had to be under the same roof as well as the same proprietorship.

  1. Mi Casa by José Andrés at Ritz-Carlton Dorado Beach (Dorado, Puerto Rico)

Dining in Puerto Rico has improved dramatically in the past decade or so, and the quality and variety now outpaces what’s available on any other Caribbean island. Even so, the opening of this new restaurant  two years ago by the irrepressible José Andrés has brought a new level of dining to the island. The menu is full of traditional offerings both Spanish and Puerto Rican (first-rate jamón ibérico, shrimp with mojo negro, grilled rib eye with yuca purée, and piquillo pepper confit), along with simply cooked steaks and seafood and some avant-garde touches, including coconut water and rum spheres with mint and lime after a recipe by Ferran Adrià and a Spanish omelette “new way,” with puréed potatoes and a 63-degree poached egg.

2. NoMI Kitchen at Park Hyatt (Chicago)

Open for breakfast, lunch, and dinner as well as a weekend brunch, NoMI Kitchen describes itself as “a relaxed open kitchen restaurant,” but it’s also open to the city, offering extravagant views of downtown Chicago, including the Water Tower and Lake Michigan. The menu at NoMI is driven by fresh, locally sourced ingredients and high-quality flavors. On the dinner menu are mains including lake perch served with sugar snap peas, potato confit, and early tomato nage; milk-fed suckling pig with asparagus, rhubarb, and ramp jus; and Wagyu strip steak with spring onions and mushrooms.

3.The Bazaar by José Andrés at the SLS Hotel (Los Angeles)

The Bazaar is a gastronomic journey through chef Andrés’ celebrated culinary styles. It is composed of four adjoining bars and eateries: Bar Centro, Rojo y Blanca, Patisserie, and SAAM. At Bar Centro, Andrés has crafted a menu of cutting-edge cocktails, including one of the bar’s signature cocktails, “Smoke on the Water,” a “smoking” cocktail made with blackberries and Scotch. Rojo y Blanca offers an array of Spanish-style tapas for sharing, and the Patisserie serves pastries and sweet treats like cookies, cakes, and candies. SAAM, the restaurant’s exclusive chef’s tasting room, gives guests the chance to feast on a multicourse avant-garde tasting menu. Currently SAAM is featuring its third annual White Truffle Series. The 16-course dinner unearths the flavors of the truffle through the playful imagination and vision of Jose Andres’ culinary team and runs every Friday, Saturday, and Sunday until November 22.

Cool Bedroom Hotel

Here at Luxury Accommodations, we went through all the wonderful hotels, resorts, and various vacation rentals listed on our blog, and compiled a list of some of the most amazing and unique hotel bedrooms you’ve ever seen. Our curated collection below includes designs from all eras and corners of the globe, from idyllic tropical retreats with stunning ocean views to outstanding rustic spaces, splendid open-air bedrooms, and creatively themed units that will inspire you to redecorate.

1. Spectacular Whitewashed Bedroom, Sophia Luxury Suites

A spacious, strikingly designed sleeping area, the honeymoon suite at Sophia Luxury Suites features a modern, minimalist décor with gently curved whitewashed walls and several unique details such as a superb ceiling hanging chair with pulley system.

2. IN THE GREEN Room, Zash Country Boutique Hotel

Wide glass doors let nature take center stage in this stylish, contemporary garden bedroom at Zash Country Boutique Hotel. Designed by award-winning architect Antonio Iraci, the space is swathed in calming shades of grey, creating a refined, delicate environment.

3. Levitation Under Roof, Seven Hotel

The bold futuristic design of Seven Hotel’s Levitation Under Roof room makes a powerful visual statement, with its levitating bed lit from beneath, starry ceiling, and sparkling acrylic shelves that seem to float in the air. The deep blue lighting and state-of-the-art technology add to the ambience, transporting guests into a sci-fi wonderland.

4. Cubo Suite, Emiliano

The Cubo Suite penthouse at Emiliano is an architectural masterpiece filled with natural light, exquisite designer furnishings, and striking details. Finished in light Brazilian woods and soft beige leathers, the 135 sqm room lies within a glass cube on the hotel’s top floor, boasting spectacular 180° views of São Paulo, a sumptuous king size bed, and a heated plunge pool in the living area.

5. Legend Serenity Room, Legend Hotel

This seductive and mysterious little bedroom at the Legend Hotel in Paris invites daydreaming and relaxation with subdued designer lighting and a theatrically lit bed. The soft white curtains add a touch of romance to the décor, while a warm mix of creams and chocolate browns create a sensuous, intimate atmosphere.

6. Overwater Bedroom, Zaya Nurai Island

If your idea of a dream bedroom is to wake up with the ocean in sight, then this gorgeous overwater retreat at Zaya Nurai Island will make you never want to leave. Housed in one of the resort’s water villas, this contemporary, light-filled room makes the most of the magnificent sea views with glorious glass walls that seem to let the outside in.

7. Love Nest, The Retreat Selous

Perched in the Love Nest treehouse of The Retreat Selous, this open-plan bedroom couldn’t be more fabulous. The entire space has a natural, yet sophisticated feel with its rustic floors, fine African antiques, and plush bed enclosed by a silk mosquito net. The views are sensational and the hammock makes for great lounging.

8. Romantic Pool Bedroom, An Lam Ninh Van Bay Villas

The dreamy white curtains make this elegant poolside bedroom at An Lam Ninh Van Bay Villas a pleasure to relax. The sleeping area is decorated in an elegant Asian style, but it’s the sumptuous king size bed that holds all the magic.

9. Standard Room, Mondrian LA

Envisioned by world-famous designer Benjamin Noriega-Ortiz, this STANDARD room at Mondrian LA comes with fanciful aesthetic details and floor-to-ceiling windows that frame dazzling views of Los Angeles. One of the quirkiest features is the oversized mirror the morphs into a flat screen TV.

10. Pirate Room, LEGOLAND Hotel

Childhood fantasies come alive in the Pirate-themed sleeping area at LEGOLAND Hotel. The décor is playful and full of color, with Lego graphics adorning the walls.

Hotel Lobby

Hotel Lobby is an oil painting on canvas by American realist painter Edward Hopper; it is held in the collection of the Indianapolis Museum of Art (IMA), in Indianapolis, Indiana, United States. The painting depicts two women and a man in the lobby of a hotel. On the right is a woman with blond hair and a blue dress, sitting with her legs crossed and reading a book. To the left sits an older woman with a red dress, a coat and a hat. A man stands next to her, facing forward, with a suit on and an overcoat draped over his right arm. On the left wall, above the woman, is a framed landscape painting. A clerk behind the reception desk is barely visible in the shadows. Hotel Lobby is a signature piece in Hopper’s work, displaying his classic themes of alienation and brevity. The Hoppers traveled frequently, staying in many motels and hotels throughout his career. This is one of two works in his catalog that depicts a hotel, the other being Hotel Window (1955). It is also one of the two paintings that he created in 1952, both of which dealt with alienated couples. The older couple are believed to represent Hopper and his wife, at that date in their 60s. The hotel guests have been described as being “both traveling and suspended in time,” reflecting a stoic and dramatic feeling, reminiscent of the film noir movies Hopper might have seen and the complex structure and feeling of works by Edgar Degas. The painting utilizes harsh light and rigid lines to create a “carefully constructed” uncomfortable environment. The elevated and theatrical vantage point of the painting may be derived from Hopper’s love of Broadway theatre which he often watched from the balcony.

To some hotels, however, unique stone and flora are just the tip of the iceberg. From multi-ton chandeliers to indoor gardens, these 10 hotel lobbies really get that whole “first impression” thing.

1. Burj Al Arab , Dubai 
Prepare to be dazzled as you enter the most luxurious hotel in the world. Between the colorful Islamic-inspired art, 24-karat gold leaf detail, tiered waterfall, 600-foot multicolored atrium—the world’s tallest—and two aquariums, the Burj Al Arab really outdid itself.

2. Hermitage Hotel, Nashville, Tennessee
Go back in time to the early 1900s as you enter the spacious Beaux-Arts lobby of the Hermitage Hotel in Nashville, which features Siena marble and Russian walnut paneling. As if that weren’t enough, the grandiose space is topped off with a stained-glass ceiling.

3. Emirates Palace, Abu Dhabi
You may recognize this lobby as the one that housed the gaudy $11 million Christmas tree decorated in gold and gems in 2010. While they’ve cut back on their holiday decorations, they still have their piano, an ATM that dispenses gold, the caviar bar, the 245-foot-high dome and lighting that makes the entire lobby glow gold. Not bad.

4. Al Bustan Palace, Oman
With a dome higher than the Taj Mahal’s and a 5.5 metric ton crystal chandelier, this lobby puts the Sheikh’s palace to shame.

5. ITC Grand Chola, Chennai, India
At first glance, the lobby of the ITC Grand Chola hotel seems like a spacious plain area that pales in comparison to the extravagant lobbies on this list. Look closer and you will find 1 million square feet of hand-carved marble. Any of the golden sari-clad staff members (often lined up perfectly on the grand staircase) will be happy to answer any questions you may have.

Tip for Hotel Cleaning

When traveling, people remember to tip servers, bartenders and hotel porters, but many overlook hotel housekeepers. Hotel cleaning is a job performed when travelers are outside of the hotel room, so their work may go unnoticed. Housekeepers make sure beds are made, linens are fresh and the room is clean. Housekeepers rarely get paid more than minimum wage and some earn a flat fee per room. Tipping for hotel cleaning is a polite way to reward for excellent service. While tipping is always appreciated, it is expected in some countries where employees rely on tips to supplement their income.

STEP 1

Inquire with the hotel staff as to whether you will have the same housekeeper each day or if it varies for each day of your stay. This dictates whether you should tip for housekeeping each day so that each housekeeper who cleans the room is paid or leave a lump sum at the end of your stay if you have the same housekeeper.

STEP 2

Leave a standard tip of $2 per day for each bed in your room, or $3 to $5 per day for upscale hotels and resorts. If you have the same housekeeper, leave a lump sum before checking out or leave a tip daily if your housekeeper changes each day.

STEP 3

Supplement the standard tip with additional money at your discretion if your housekeeper provides you with exemplary service, such as bringing extra towels frequently, helping you set up a cot or if your room is unconventionally messy.

STEP 4

Write a small note to leave with your tip or put the tip in an envelope marked “housekeeping” on the front. Housekeepers are very careful not to be accused of stealing cash, so tips must be clearly marked so they know the tips are intended for them.

STEP 5

Place the tip or envelope on a pillow or nightstand where the housekeeper is sure to find it.

STEP 6

Fill out the hotel survey to leave with the tip if you would like to compliment your service.

STEP 7

Give tips discreetly in Middle Eastern hotels. Tipping is expected for most services, but the exchange of money is usually concealed, such as by a handshake.

STEP 8

Tip an amount that you deem to be appropriate if you receive exceptional service in a country in which tipping is not customary, like in many European countries. Tipping is actually discouraged in some parts of Australia.

Design Hotel

Design Hotels AG is a publicly traded company providing hospitality services to a network of over 280 independently owned small boutique and luxury hotels in over 50 countries worldwide. The firm maintains offices in London, Barcelona, New York City and Singapore in addition to its headquarters in Berlin. Design Hotels represents and markets a curated selection of over 280 independent hotels in more than 50 countries across the globe. Design Hotels charges member hotels a base membership fee and earns additional revenue by providing various supportive services on an a la carte basis. Services include sales, marketing, PR and other creative services; online and telephone booking services, with associated customer service; yield revenue management and third-party business development deals; and hotel consultancy.

Design Hotels publications include DIRECTIONS, a bi-annual magazine on travel, architecture, and lifestyle; the Design Hotels BOOK, an annual edition showcasing the full range of member hotels; and various newsletters. Architecture and design symposia include Design Hotels Arena, an educational event for member hoteliers on trends affecting the hospitality and design industries, as well as other events. The firm also participates in industry-wide trade shows for travel companies, including ITB in Berlin, Germany and ITB Asia in Singapore, International Luxury Travel Market (ITLM) in Cannes, France; and in Shanghai, China and LE Miami, Florida.  Design Hotels was founded in 1993 as a California Corporation, Design Hotels Inc. by J. Peter Schweitzer and Claus Sendlinger. Claus was a part owner (with Hans Peter Knodler) of German full-service travel agency CO-ORDINATES GmbH, based on Augsburg, Germany; the two firms, and several others, consolidated in 1998 under the holding company lebensart.net GmbH, subsequently known as lebensart Global Networks AG in 1999. The holding company went public in Germany on Dec. 10, 1999. In 2000 lebensart Global Networks AG, with Daniel Adams as the CFO raised sufficient capital to transfer trading from the over-the-counter (OTC) markets to the Börse München. In 2001 the firm re-branded itself as Design Hotels with 23 initial member hotels. That same year the firm completed the corporate merger of wholly owned subsidiaries ResExpress, Inc., Younger Direct Marketing, Inc. and lebensart technology, Inc. The company began trading under the name lebensart technology Arizona, Inc., with headquarters in Scottsdale, Arizona. In 2004, after several relocations of its headquarters from Arizona, California, to New York City, the firm settled its headquarters in its current location in Berlin, Germany, with its current name, Design Hotels AG.

The Most Hantued Hotels

  • Stanley Hotel, Estes Park, Colorado

The Stanley Hotel in Estes Park, a small town at the eastern edge of Rocky Mountain National Park, was said to have spooked horror master Stephen King so much that it became the inspiration for the setting of “The Shining.” Opened for more than a century, ghostly events have always been a part of its history, with the sounds of children running and laughing down the halls frequently reported on the fourth floor, and Mr. Stanley, the hotel’s original owner and the inventor of the Stanley Steamer Automobiles, along with his wife, are said to frequently walk through the lobby. Mrs. Stanley can sometimes be heard playing her piano in the music room, while a former housekeeper who died here in 1911, is said to frequently assist guests in Room 217 by unpacking and storing their belongings.

  • Hotel Roosevelt, Hollywood, California 

Marilyn Monroe was once a resident at Hollywood’s glamorous Hotel Roosevelt, and she’s thought to be one of its many restless spirits that haunt the establishment today. Guests and hotel staff have reported seeing a blonde woman in the mirror found in her former suite, and her presence has also been felt in the hotel’s poolside Tropicana. Reports of mysterious phone calls to the hotel operator, orbs and cold spots are frequent – and, the ghost of the late actor Montgomery Clift has reportedly even been heard playing his trombone from room 928, where he once stayed.

  • The Brown Palace Hotel, Denver, Colorado 

For more than a century, the Brown Palace Hotel has set the standard for luxurious accommodations in Denver, hosting numerous celebrities, presidents and other dignitaries. It’s also said to play host to several spirits, with many tales of unexplained paranormal activity reported by staff and guests throughout the years. The stories have included sightings of a string quartet in the San Marco Room where guests used to enjoy musical performances, the group has reportedly assured various bellmen by saying, “we live here.”

  • Castle Leslie, County Monaghan, Ireland 

The slightly eccentric, yet strikingly magnificent Castle Leslie was completed in 1871, but the estate dates back for hundreds of years. Today, this luxurious hotel is said to be home to a number of reported spirits, including Norman Leslie, who supposedly inhabits the Red Room. A grey and dusty monk is occasionally seen in the banquet hall, while Lady Constance is said to haunt the Mauve Room.

  • Ross Castle, County Meath, Ireland 

This 5-bedroom stone tower-style castle built in 1536, is now run as Bed and Breakfast accommodations. If you stay here, there’s a good chance you won’t do much sleeping. Guests frequently wake up at night hearing voices as well as the doors banging and shutting on their own. Some have even felt the presence of a spirit sitting at the edge of their bed. It’s said that the spirit of an English lord’s daughter haunts the castle along with the ghost of Myles “The Slasher” O’Reilly, an Irish folk hero who spent his last night at Ross Castle before dying in battle in 1644.

  • Hotel del Coronado, Coronado, California 

This luxury resort built in 1888 has had its share of famous visitors, including former presidents, and it’s been rumored that it was the place where King Edward VIII first met Wallis Simpson. The hotel’s most famous ghostly guest is Kate Morgan, who was found dead several days after checking in back in 1892, with a gunshot wound to the head. Guests who’ve stayed in her room have witnessed lights flickering, the television turning on by itself and even a beautiful woman standing by the window. Kate has also been seen walking down the hallways, through the garden and along the beach.

  • Dalhousie Castle, Edinburgh, Scotland 

The ghost of Lady Catherine is the most frequently reported ghost at this 13th century fortress turned renowned hotel, a hotspot for honeymooners. Just a teen at the time, Lady Catherine is said to have locked herself in the top room of the castle and starved herself to death after her parents forbid her to see the young man she was in love with. She’s been heard on numerous occasions, tapping on doors, rustling her skirt and even sometimes pulling guest’s hair.

Hidden Charges Bemoaned by Travelers, Are Climbing Higher Than Ever

Tamara Myers thought that her hotel bill at the Westgate Las Vegas Resort & Casino would come to $415. At least that’s what Otel.com, the website through which she booked the room, promised her. But the site glossed over a small detail: a mandatory daily “resort fee” payable at checkout, which added $306 to the folio.

Gotcha.

“I did my due diligence,” insists Myers, who lives in Indianapolis and works for the military. She’d made the reservation for her 88-year-old mother, who was caring for her brother in Las Vegas. “The fee was listed nowhere on Otel.com.”

Mandatory resort fees, tacked onto a hotel bill after an initial price quote — and sometimes even later, as with Myers — are on the rise again. A total of 1,026 domestic hotels charged a resort fee for the first half of 2017, a 14?percent increase from just six months ago, according to new research from Resortfeechecker.com, a site that allows travelers to look up resort fees at hotels worldwide. The average resort fee, which covers everything from “free” WiFi to access to exercise facilities, now stands at almost $21, a jump of 8.7 percent from last December. The biggest increases came in large metropolitan cities, including New York, San Francisco and Los Angeles, where resort fees are up by a whopping 70 percent in six months. “Until recently, most hotels in these cities didn’t charge a fee,” says Randy Greencorn, publisher of Resortfeechecker.com.

No wonder, then, that frustration with resort fees is reaching a boiling point. They’re difficult to fight once they’ve been added to a bill. Government action on the fees, once thought to be inevitable, has stalled. Resort fees are classic travel industry sleight-of-hand — you’re quoted one price, you pay another — yet for now they remain perfectly legal. How so? Hotels are only required to disclose the fee before the booking is made, but not when the initial price quote is made. The Westgate’s site warns that a resort fee of $29.95 plus tax a night “may” apply. A search for a weekly room rate in August shows a price of $781 for a standard “Signature” room. The next screen downplays the final room rate, which, after taxes and resort fees, comes to $1,192, a 53 percent increase. You have to click an arrow to get a price breakdown.

Otel.com shows an asterisk and refers to resort fees under “Hotel Information” on its booking page. “Some hotels do charge a resort fee which must be paid to the hotel directly,” it warns. “Otel.com is not responsible for resort fee charges and has no control over their implementation.” Only a few months ago, resort fees were headed for extinction. The Federal Trade Commission signaled that the fees as they are currently advertised by most hotels were “unfair and deceptive.” The agency was poised to announce a policy shift that would require resort fees to be included in the initial price quote, according to multiple sources.

Unique Hotel

From quirky to downright weird, a guide to the most unusual places to stay around the world, featuring the world’s best spaceship treehouses, ice suites, underwater hotels and glass igloos.

  • Treehotel, Harads, Sweden

Located in the pine forest around Harads are seven unique ‘treerooms’ (more are planned to open in the near future). Treehouses include the glass capsule-like Cabin, the lifelike Bird’s Nest, the mind-blowing reflective Mirrorcube and the UFO (pictured), which reminds guests of the final scene in E.T. There is also a Tree Sauna.

  • Crane Hotel Faralda, Amsterdam, Netherlands

An unashamedly bonkers hotel in up-and-coming Amsterdam Noord. This three-suite property is housed in a converted crane and boasts spectacular city views. Opulent and obscure in equal measure, it’s ideal if you’re looking for something alternative, but best avoided if you suffer from vertigo.

  • No Man’s Fort, Solent, Portsmouth

No Man’s Fort – a Victorian-era fort which was originally built between 1867 and 1880 to protect Portsmouth from an attack from Napoleon III – has been turned into a luxury hotel, with 22 bedrooms, a lighthouse penthouse suite, nightclub, hot tub and laser quest arena.

  • SiloStay, Little River, New Zealand

Situated in Little River, just 350 yards from the Christchurch-Little River Rail Trail, SiloStay offers innovative eco-friendly accommodation on New Zealand’s Banks Peninsula. Despite the surrounding area offering no immediate attractions, the owners of SiloStay hope that the physically round silo and peaceful surroundings will give guests the opportunity to seek personal introspection. The silos are designed across two floors and are fully-equipped with kitchen facilities, balconies and televisions. Gourmet microwave meals or takeaways can be provided on request.

  • Palacio de Sal, Uyuni, Bolivia

The Palacio de Sal – ‘Salt Palace’ – on the salt flats of Uyuni, is completely constructed from salt, including most of the furniture. There’s an impressive lobby, bar and 16 rooms with private bathrooms, central heating and electricity. The restaurant’s speciality? Salt chicken, naturally.

  • The Dog Bark Park Inn, Idaho, USA

The Dog Bark Park Inn takes the term ‘dog lover’ to a whole new level. Owned by chainsaw artists, the b&b is located inside a 12-foot beagle. Guests (it sleeps four) enter the beagle’s body through the second-storey deck. It is, of course, pet-friendly.

  • Magic Mountain Hotel, Huilo Huilo Reserve, Chile

The Magic Mountain Hotel is in the Huilo Huilo reserve, which covers 60,000 hectares of Valdivian forest, and has natural hot springs, unexplored lakes and direct access to the Mocho Choshuenco volcano. Accommodation ranges from rooms in the main lodge, which has a waterfall cascading from the pinnacle of the roof, to secluded forest lodges.

  • Icehotel, Jukkasjärvi, Sweden

Twenty years ago the world’s first Icehotel opened in Jukkasjärvi, Sweden. Every November, ice from the frozen Torne river is fused with snow (‘snice’) to remake the hotel – new themed suites are designed every year. The team behind the hotel has, as of 2017, opened its first permanent hotel, ICEHOTEL 365, just opposite.

  • V8 Hotel, Stuttgart, Germany

Car fanatics will love the V8 Hotel in Stuttgart. All rooms are themed around the automobile, with features such as vintage cars, racing paraphernalia and drive-through cinemas.

  • Das Park Hotel, Linz, Austria

Who would have thought concrete could be comfy? These renovated sewage pipes are, thankfully, clean and functional and sit on the banks of the Danube, making them a perfect post-industrial bolt hole.

Hospitality Management Studies

Hospitality management is the study of the hospitality industry. A degree in the subject may be awarded either by a university college dedicated to the studies of hospitality management or a business school with a relevant department. Degrees in hospitality managementmay also be referred to as hotel management, hotel and tourism management, or hotel administration. Degrees conferred in this academic field include BA, Bachelor of Business Administration, BS, BASc, MS, MBA, and PhD. Hospitality management covers hotels, restaurants, cruise ships, amusement parks, destination marketing organizations, convention centers, and country clubs.

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your budgets and know what campaigns you want to run, it should be smooth sailing… right?

If you’re a hotel that doesn’t work with a digital agency, but still wants top-notch work, we wanted to give you a collection of tools to help you on your way.

  • Ad Design

The Squint Test

A digital version of the classic test for ads – can you see the most important elements of your campaign’s ad sets at a glance? For that matter, are the important elements of your website standing out? The squint test will show you if your ‘Book Now’ button stands out, from your Facebook ads to your hotel website’s homepage.

Coolors

Need a little inspiration for your hotel marketing? Coolors is an app that you can use on your desktop at work or on your iPhone, and it lets you instantly generate color palettes for any ad campaign. You can ‘lock’ your brand colors in so that the palettes generated will automatically complement your hotel’s branding. It’s intuitive, easy, and free to use.

Canva

Canva makes it incredibly easy to create engaging visuals. The simple drag-and-drop system allows you to quickly cook up visuals that compliment your content. There are also plenty of free layouts, images, icons and templates for you to choose from.

Text Overlay Tool

This tool is for Facebook. As experienced hotel marketers will know, Facebook rejects ad images that are more than 20% text. Unfortunately, it sometimes interprets straight lines, like those found in buildings, as text. This tool lets you know when you need to make a change before your ad gets rejected!

  • Campaign Tracking and Reporting

Amazing UTM Builder

Every hotel marketer knows the headache of typing in “utm_medium=social-media&utm_campaign=…” over and over again. While creating links that let you track your campaign’s success on different platforms is essential, it’s also a time-killer. This UTM builder lets you quickly create UTMs to track your content everywhere, auto-fills fields, and you can save presets for common campaigns. Best of all, it’s free.

The Bounce App

Easy to use, easy to understand, and gives you extra information about your hotel’s competitive set every time you visit their website or even make a search for keywords important to your hotel. You can analyze either your own hotel website’s content or a competitor’s to see how they’re likely ranking on search engines. With the paid version, you can also check keywords to see which are most competitive or difficult to rank for, get instant page optimization suggestions, and more analytics.

SEO Content Editor

The SEO Content Editor is designed to help you write the right content for your hotel marketing and website. It gives you a research tool and suggestions to find the right keywords for your content. It also gives you an SEO score for any page’s content, including whether you’ve got your meta titles right, your keywords are being used the right number of times, and the little technical things that prevent you from focusing on just writing good content.

  • Social Media

LikeAlyzer

How’s your hotel’s Facebook page doing? What time should you be posting to reach your audience? How do you compare to similar pages? If you’re not sure about the answers to those questions, LikeAlyzer gives you an instant, free, in-depth look at what you’re doing right and wrong. It also provides 5 instant recommendations to improve your page performance.

Buffer

Buffer is, hands down, the easiest and most effective to schedule and manage social posts we’ve found. You can connect it to every channel you’re on – Facebook, Twitter, Instagram, Pinterest and more – and schedule the same post to multiple channels in a single click. You can also schedule posts to go out at times that Buffer knows are the most effective, see your best-performing posts and more. The fee plan offers all these features, plus a few more.

RiteTag

Want to get in on a hashtag but not sure if it’ll work? Run it through RateTag to see what kind of reception you’re likely to get! IT tells you which hashtags are over- or under-used, and which are likely to get exposure now or later.

SocialMention

SocialMention lets you search for your brand or for related terms you want to know about. It tells you who’s talking about you, and how they’re talking about you, on all social channels. Consider it an all-in-one alternative to constantly monitoring all your social channels, all the time!

Conclusion

These tools are designed to help the savvy hotel marketer cut unnecessary work, and get deeper insights into their own marketing, along with competitor’s marketing and websites.