Hospitality Management Studies

Hospitality management is the study of the hospitality industry. A degree in the subject may be awarded either by a university college dedicated to the studies of hospitality management or a business school with a relevant department. Degrees in hospitality managementmay also be referred to as hotel management, hotel and tourism management, or hotel administration. Degrees conferred in this academic field include BA, Bachelor of Business Administration, BS, BASc, MS, MBA, and PhD. Hospitality management covers hotels, restaurants, cruise ships, amusement parks, destination marketing organizations, convention centers, and country clubs.

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your budgets and know what campaigns you want to run, it should be smooth sailing… right?

If you’re a hotel that doesn’t work with a digital agency, but still wants top-notch work, we wanted to give you a collection of tools to help you on your way.

  • Ad Design

The Squint Test

A digital version of the classic test for ads – can you see the most important elements of your campaign’s ad sets at a glance? For that matter, are the important elements of your website standing out? The squint test will show you if your ‘Book Now’ button stands out, from your Facebook ads to your hotel website’s homepage.


Need a little inspiration for your hotel marketing? Coolors is an app that you can use on your desktop at work or on your iPhone, and it lets you instantly generate color palettes for any ad campaign. You can ‘lock’ your brand colors in so that the palettes generated will automatically complement your hotel’s branding. It’s intuitive, easy, and free to use.


Canva makes it incredibly easy to create engaging visuals. The simple drag-and-drop system allows you to quickly cook up visuals that compliment your content. There are also plenty of free layouts, images, icons and templates for you to choose from.

Text Overlay Tool

This tool is for Facebook. As experienced hotel marketers will know, Facebook rejects ad images that are more than 20% text. Unfortunately, it sometimes interprets straight lines, like those found in buildings, as text. This tool lets you know when you need to make a change before your ad gets rejected!

  • Campaign Tracking and Reporting

Amazing UTM Builder

Every hotel marketer knows the headache of typing in “utm_medium=social-media&utm_campaign=…” over and over again. While creating links that let you track your campaign’s success on different platforms is essential, it’s also a time-killer. This UTM builder lets you quickly create UTMs to track your content everywhere, auto-fills fields, and you can save presets for common campaigns. Best of all, it’s free.

The Bounce App

Easy to use, easy to understand, and gives you extra information about your hotel’s competitive set every time you visit their website or even make a search for keywords important to your hotel. You can analyze either your own hotel website’s content or a competitor’s to see how they’re likely ranking on search engines. With the paid version, you can also check keywords to see which are most competitive or difficult to rank for, get instant page optimization suggestions, and more analytics.

SEO Content Editor

The SEO Content Editor is designed to help you write the right content for your hotel marketing and website. It gives you a research tool and suggestions to find the right keywords for your content. It also gives you an SEO score for any page’s content, including whether you’ve got your meta titles right, your keywords are being used the right number of times, and the little technical things that prevent you from focusing on just writing good content.

  • Social Media


How’s your hotel’s Facebook page doing? What time should you be posting to reach your audience? How do you compare to similar pages? If you’re not sure about the answers to those questions, LikeAlyzer gives you an instant, free, in-depth look at what you’re doing right and wrong. It also provides 5 instant recommendations to improve your page performance.


Buffer is, hands down, the easiest and most effective to schedule and manage social posts we’ve found. You can connect it to every channel you’re on – Facebook, Twitter, Instagram, Pinterest and more – and schedule the same post to multiple channels in a single click. You can also schedule posts to go out at times that Buffer knows are the most effective, see your best-performing posts and more. The fee plan offers all these features, plus a few more.


Want to get in on a hashtag but not sure if it’ll work? Run it through RateTag to see what kind of reception you’re likely to get! IT tells you which hashtags are over- or under-used, and which are likely to get exposure now or later.


SocialMention lets you search for your brand or for related terms you want to know about. It tells you who’s talking about you, and how they’re talking about you, on all social channels. Consider it an all-in-one alternative to constantly monitoring all your social channels, all the time!


These tools are designed to help the savvy hotel marketer cut unnecessary work, and get deeper insights into their own marketing, along with competitor’s marketing and websites.